With a property as valuable as Stranger Things, there can be a conservative impulse not to fix what isn’t broken. Following a similar strategy for Ozark, the move is part of Netflix’s increasing willingness to squeeze as much juice from its biggest titles as it can. The house the binge watch built is splitting its latest event release into two parts: the first seven episodes premiere on Friday, while two more will arrive in July.
In other words, Netflix could really use some good news right now, and to help Stranger Things deliver it, the service is making a major exception to one of its once-ironclad laws. More recently, a shrinking user base with heavier losses predicted to come has led to layoffs. As competitors build out their own in-house streamers, Netflix has lost once-valuable catalogs like Friends and The Office, upping the pressure on homegrown titles to bring in subscribers. In its time away, the show has grown more crucial to its platform’s bottom line. During Stranger Things’ hiatus, the service further monetized its most potentially lucrative IP, launching an immersive “experience,” mobile games, and even a retail pop-up at a luxury mall in Los Angeles.Įverything You Need to Know Ahead of ‘Stranger Things’ Season 4, Volume 1 Has Time Passed ‘Stranger Things’ By?
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The third-or rather, Stranger Things 3- currently stands as the sixth-most-watched TV season in the history of Netflix, behind the likes of Squid Game, Money Heist, and both volumes of Bridgerton. The saga will eventually span five installments, an increasing rarity for streaming originals, with later seasons stylized more like sequels, à la Stranger Things 4. Conceived by the Duffer brothers as a riff on ’80s blockbusters, Stranger Things exploded into a tentpole of its own. With its studied homage to masters like Steven Spielberg, nostalgia magnets like Winona Ryder, and breakout stars like Millie Bobby Brown, Stranger Things was a hit from the start.
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That’s long enough to jeopardize the youthful charm that’s long driven Stranger Things’ appeal, even as the series has taken on an outsize importance to its now-embattled distributor. It’s now been almost three years in the real world-though, unconvincingly, just a few months in that of the characters. When we last left the city limits of Hawkins, Indiana, it was a different time: in the state of our world, which had yet to experience a global pandemic in the entertainment industry, where Netflix still rode high as the vanguard of the streaming revolution and most importantly, in the lives of its cast, who were still child stars at the peak of their precocious powers.
“Something new.” In the context of the show, it’s both a promise and a warning. “This is something different,” a character vows in the new season of Stranger Things.
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